SEO is about more than just inserting the right keywords into paragraphs or sentences. Web design for SEO has evolved to include website structure, design, content relevance, etc, in the last decade. The evolution of Web design plays a key role in governing how relevant your content or web page is to a search engine. Not only do the right keywords matter, but how well the content is presented to the user.
Google’s search engine and the millions of baby algorithms covering every niche have fundamentally changed the game. It’s not just important what you search for, but what you’re searching with, your location, and how relevant the content is.
Mobile Web Design for SEO Increases Conversions
According to various surveys and research papers, the market share of mobile browsing and mobile search is increasing. After late 2020, it’s projected to exceed the search and browsing activity on desktops and laptops.
Mobile devices like smartphones, tablets, and now even smartwatches, are just more convenient and provide quick search results where ever you are, day or night.
Websites that are not designed for mobile platform use are missing out on a ton of traffic. Web design for online businesses has to include this as a non-negotiable feature. Not only does it improve your chances of converting more users to customers or subscribers, but increases traffic, presence, and convenience.
Any content that you put on your website should be optimized for mobile use. That means that you should have a standard size limit for your images and videos. Heavy files can lead to slow download speeds and slow loading speeds. That can turn-off someone visiting your site for the first time.
All in all, you simply have to optimize your website for speed by lessening the load. Not everyone has access to powerful cloud-based servers to process information very quickly. You have to do the best with what you have.
White Space Makes the Website More ‘Welcoming’
White spaces can seem welcoming to a new visitor. With too much content on a webpage, it can seem cluttered. That overwhelms certain users who want a more open, and easy-to-navigate website. Hence, white spaces have a very important job to do.
Think of them as part of the structure of a website. Like the open spaces in a building or the gaps in between trees in an orchard, they serve a purpose. The white spaces that you leave on your webpage are also part of your brand.
Consistent Branding is Appealing
You also have to make sure that your website is on-brand. Your website should have the shapes and colors that your brand is associated with. This makes it instantly recognizable and makes visitors feel like they’re on the right website. White spaces are also part of your branding and appeal. They can assist in making your website look more professional and premium.
Great Web Design Reduces Choices and Increases Engagement
As highlighted above, great web design is about reducing clutter and raising the appeal of the website. In doing so, you also reduce the choices that people have to make. Let’s say someone wants to navigate to your products section. If they have too many choices, they may get distracted and your opportunity to convert that visitor has disappeared. If you have a section clearly marked products or a search bar, you’ve done half the job for them. Web design for SEO also includes this very important element. If someone can find their way around your website easily, they’re more likely to come back or stay on for longer.
You should leave a trail of proverbial breadcrumbs around your site to connect people to other sections. For example, a blog or a product page about one product could lead to another page about a service. By doing this, you will be making navigation around your website easier.
Site navigation takes into account white spaces, links, increased engagement, etc. Clear labels, menus, and well-structured content all makes for easy navigation. It allows for customers to easily see where they need to go or to make choices that are clearly picked out for them.
More Structure Helps Contextualize Content
A very integral part of a website today is the blog. Today, blogs feature articles about sales and different benefits of a product or service. However, it’s not very helpful if it’s not structured. Structure isn’t just important for a website, but for a blog as well.
It helps search engines find specific content. Splitting content into different paragraphs, shortening blocks of texts, choosing the right keywords, etc. is all part of it.
Headings and Sub-headings
Headings and sub-headings are very important when structuring content. They label exactly what the content beneath them is about. This makes it easier for search engines to find what content a user is searching for.
Longer headings that are filled with keywords and are very specific help out in this greatly.
Paragraphs and Sentences
Using short sentences is a best practice when writing content for blogs and web pages. It splits up your content into short, more readable bits and helps users navigate through it more easily.
There’s also a great deal of benefits in splitting blocks of text into short paragraphs. Paragraphs that are two or three sentences long are perfect for search engines. They break up content into chunks that are more consumable.
A/B Testing Improves Conversions
A/B Testing is the best way to find out which version of your web design works the best. It tests two nearly identical web pages by splitting the audience share between the two. The difference could be a change in fonts or a change in the background theme. Either way, the design that attracts the most traffic usually tells you which is more appealing. This is an essential part of web design for online businesses.
Web design is a key part of any business’s operations in the modern world. Hiring the right web designers is crucial to improve traffic and increase conversions. For the best web design specialists, contact Cyber Tech Connection today.